We hope to activate all Canadians to make changes in their own lives therefore creating a movement of change where people take ownership of the plastics they use. We will achieve this through a social impact campaign driven by ambassadors, alongside use of our film material for educational purposes in Schools and Universities and in collaborative projects with like-minded organisations also working to create awareness and drive change.

Through our ongoing campaign to pledge to “rethink” plastic, we will be a central location where all Canadians can come together and take action to end our acceptance of plastic as a risk-free, ‘disposable’ material of convenience and increasing demand for alternatives to single-use plastics.

“Young people – they care. They know that this is the world they will grow up in. That they’re going to spend the rest of their lives in. They actually believe that the human species has no right to destroy and despoil, regardless. They feel that very powerfully.” —Sir David Attenborough